Dealer.com is integrating with a company called vAuto. vAuto provides us with data about the market value of a vehicle in a specific geographic region, i.e. A particular Honda Civic in Burlington VT is priced under value, at market value, or above market value.
Our advertising platform automatically generates ads based on a dealer's inventory, where the ad text is specific to the details of the vehicle. Using vAuto's data, we built the ability for the ad text to be customized based on the market value of a car. For instance, if we know the car is at a really good price for the region, we might use the text template that includes the price.